Scheveningen is keen to attract families to the seafront. They are type of visitors that create an atmosphere of vitality and fun. Naturally, there has to be a good mix of attractions on offer, which is why The Hague is so enthusiastic about the plans for the opening of a Legoland Discovery Centre beside the Kurhaus hotel. Legoland Discovery Centres have already been opened − and been a huge success − in cities such as Istanbul, London, Berlin, Tokyo and Melbourne.
SENS real estate is developing the new Legoland centre on the site where Vitalizee now stands. In keeping with the high-quality redevelopment of Scheveningen’s boulevard, SENS has opted for a design which recalls the original dune landscape. Rounded shapes, transparent façades and an organic roof with dune vegetation will ensure that the Discovery Centre and the restaurants will blend harmoniously into their surroundings.
Around 350,000 visitors are expected to visit the centre every year, generating an extra seven to ten million euro in revenues and creating 45 to 65 new jobs in the area. The Hague (Scheveningen) is excited about the new visitors: grandparents, parents and, of course, lots of children. There will be restaurants on the ground floor, and on the first floor a gloriously sunny terrace with a view of the boulevard and the sea. The exciting interactive kid’s world with no fewer than 1,000,000 Lego blocks will be located underground.